At Mars Wrigley®, mint is an essential ingredient for many of our most loved brands including Eclipse® Mints*, and given how much mint we need to buy, we see it as essential to support sustainable mint farming.
EMPOWERING THE FUTURE, ONE MINT AT A TIME
At Eclipse Mints, we dreamt of mint that not only freshens your breath but also helps our planet, people and communities thrive.
Our farmers face challenges in growing the essential mint for Eclipse Mints*, including low water availability, low household income and educational disparity.
Say hello to Fresh Futures®! It’s our Eclipse arm of the global SHUBH Mint® program, and it's our way of making a positive impact for mint farmers, their families, and communities in Uttar Pradesh, India.
ACCOMPLISHMENTS
Since 2017, with our partners, the Mars Wrigley Foundation, non-government organisation Tanager(open in new tab), and the Pratham Education Foundation, we have:
We love making mints, and it’s YOUR small choice to buy Eclipse Mints which is creating BIG IMPACT!
THRIVING FARMERS
With our partner Tanager we’re cultivating success, having trained 24,000 mint farmers in sustainable practices and over time they’ve achieved:
- Boosting yields by 20%
- Slashing production costs by over 20%
- Reducing water usage by 30%
- Doubling income from mint farming
EMPOWER THE NEXT GENERATION!
In some mint farming communities, quality education is a challenge. Together with our partners, the Mars Wrigley Foundation and Pratham Education Foundation, we've provided educational support to almost a million children across 1,800 villages in Uttar Pradesh.
ENVIRONMENTAL IMPROVEMENT
Changing weather and soil health threaten mint farming. With Tanager, we're supporting research for sustainable mint crops, and educating farmers on climate-resilient practices for a healthier planet.
EMPOWERING WOMEN
Together with Tanager, we empower women with training and opportunities. Our achievements include:
- Engaging 8,000+ women in self-help groups
- Training 4,800+ women on rights, health, finance, and more
- Empowering 750 women in growing nutrient-rich vegetables
- Equipping 500 women with basic literacy skills
WHAT’S NEXT?
Looking ahead, we aim to:
- Advance Mint Crop Resilience: Provide ongoing training for sustainable practices.
- Support the Future of Farming: Empower women and young adults in farming communities, through skill development and mentorship.
- Address Community Needs Beyond Mint: Explore partnerships for diversifying income and improving sustainability.
Click here(open in new tab) to learn more about Mars Wrigley and our commitment to creating a better world.
Join us in empowering the future, one mint at a time.
*(Eclipse Spearmint 40g, Peppermint 40g, Intense Mint 40g Sugarfree Mints; Eclipse Spearmint 27g, Peppermint 27g Flavoured Chewy Mints)